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As in all things Deming, his teachings were concicse and crystallized. What he taught the Japanese in Tokyo in 1950 demonstrate the solid substance behind his concise elegance:
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That the problems facing manufacturers can be solved through cooperation, despite differences.
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Marketing is not "sales," but the science of knowing what people who buy your product repeatedly think of that product and whether they will buy it again, and why.
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That In the initial stages of design, you must conduct market research, applying statistical techniques for experimental and planning and inspection of samples.
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And you must perfect the manufacturing process.
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